The Identity Economy

From anonymous visitor to paid ad impression. 15 sublists mapping the full resolve → enrich → activate → monetize stack every modern DTC and B2B GTM runs on — every company agent readiness scored.

Identity resolution is a pipeline, not a product. Someone de-anonymizes the visitor, someone resolves them to a graph, someone enriches the record, someone scores it, someone activates it into an ESP or an ad network, someone measures whether it worked, and someone keeps the whole thing compliant. Every one of those steps is a billion-dollar category. This dataset maps all of them — the B2C visitor ID crews, the B2B intent players, the graph giants, the CDPs, the reverse-ETL layer, ESPs, SMS, DSPs, retail media, clean rooms, consent managers, attribution, predictive AI, and server-side tracking.